Take a look at the must-see fashion and beauty campaigns and we promise you’ll get instant wardrobe inspiration for the sunny season ahead.
There are some seriously brilliant new campaigns for Spring/Summer ’18. As we put away our wool-knit jumpers and over-the-knee boots until next season, the preparation for warmer times has begun. The thought of shorter garments and even shorter days puts a spring in everyone’s step, and the wait to try out some of the Spring Summer fashion trends is finally over. Take a look at some of the best fashion and beauty advertising campaigns and take note for the season ahead. We promise you won’t be disappointed.
Who is standing out for Autumn/Winter ’18?
From Valentino to Karl Lagerfeld and Charles & Keith to Mango, see all the best fashion and beauty advertising campaigns from your favourite designers and high-street store, which are really getting us in the mood for next season. There are plenty of famous faces taking to the campaign limelight, with the likes of the Kardashians, Kaia Gerber and Hailey Baldwin taking centre stage.
As for the fashion, expect all your favourite autumn/winter trends, from check prints to colour blocking, 70s fashion and boho clothes and all the accessories in-between (we’re obsessed with STAUD’s faux-croc bags).
Keep scrolling for a look at all the best fashion and beauty advertising campaigns this season.
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Both born out of 1997, the Falcon and Kylie have those 90s roots in common and both establish themselves as icons of today.
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“It’s time to re-create history” – Glenn Martens, Creative Director Y/Project
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Shot by photographer and artist, Coco Capitan. For the campaign Maje chose three non standard models, who were encouraged to study, discover and experiment rather than just pose for the shoot. The three girls also represent an expression of modern diversity who are all from different backgrounds, which epitomise the ethnic diversity that has always been close to Maje.
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This season’s icons include plus size model and activist Paloma Elsesser, Indie-pop singer-songwriter Arlissa, Moonlight actor Ashton Sanders, international model Stella Maxwell, The Van Man, model and outdoors aficionado, Phillipe LeBlond and stylist / creative director Pernille Teisbaek.
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Reebok Classic mixes next generation talent with an old school classic for the Rapide Fall/Winter2018 campaign. Starring Mahalia – one of 2018’s most exciting musicians – the campaign dives into the brand’s cultural heritage whilst challenging future style outliers to adopt the trailblazing attitude synonyms with Reebok Classic.
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Mario Sorrenti has shot the new MANGO campaign for the Autumn/Winter season, an ensemble campaign featuring Amber Valletta, Carolyn Murphy and Adrien Brody among other family and friends, aimed at highlighting the feeling of belonging to a community and celebrating real, everyday life.
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The Campaign, featuring a group of boys and girls of different ethnicities; pure, embracing, naked staring straight into the camera forgoing advertising the actually collection to push the message of inclusivity. The campaign was shot by Oliviero Toscani, who returned to Benetton in November, to reflect Benetton’s founding values: diversity and equality.
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Photographers: David Lim / Brandon Harman
Models: Lera Bova and Sol Goss
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Photographer – Josh Olins
Creative Director – Douglas Bensadoun
Set Designer – Stefan Beckman
Stylist – Beth Fenton
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Imagery Courtesy of Valentino SpA – “The images have been shot in the full respect of the animals and of the rules/legislations of reference”
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For its 70th anniversary, Longchamp announces Kendall Jenner as the face of its Fall Winter 2018 campaign.
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Starring Margaret Qualley.
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For their first AW18 launch, Kate Upton fronts the campaign for the new SPACE BRA, the answer to the growing demand for everyday items that are both high performing and stylish at the same time.
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The Bally Autumn Winter 2018 campaign stars Edie Campbell and is photographed by Colin Dodgson.
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The FRAME AW18 campaign has dropped and, as usual, we want everything. The campaign features Luna Bijl and is shot by Erik Torstensson.
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Hailey Baldwin has been appointed as adidas and JD’s first ever Style Creator, making her the lead creative voice across select adidas Originals women’s campaigns at JD for AW18.
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A new interpretation of seduction, with SJP dressed simply in her own clothes, a woman with her own unique and individual style.
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Photographer and Art Director Ezra Petronio captures, model, activist and influencer Edie Campbell who is seen walking through the streets of West London.
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For the new campaign, model Stella Maxwell was chosen to embody the vision of the PINKO woman.
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Talent : Kate Moss
Photographer: Inez & Vinoodh
Music : Romy by Bruno Alexiu
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The BLUEBELLA X TIGERLILY collection is truly a versatile collection, where underwear can be worn as outerwear across the summer season from festivals to roof top bars and beyond.
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Introducing ‘Stories of Yes’; an empowering and inspiring continuation of the global #BrillianceforAll campaign that launched earlier this year. It kicks off by saying ‘Yes to Change’ and introduces three inspiring new brand ambassadors, Nadiya Hussain, Katie Piper and Kris Hallenga. These new faces will be working alongside Swarovski to tell their inspiring stories of yes, encouraging women to embrace any challenges that they might face through adapting to change and finding the power to say yes.
