If you’re always rolling round town on two wheels (or you want to but haven’t quite braved the bike yet) then you need to get onto Goodordering. The brand was founded in a flat above a bike shop on Broadway Market by Jacqui Ma, former bag designer for Puma and trend forecaster at WGSN after she spotted a gap in the market for accessories that would work for urban cyclists. Cycling can often feel inaccessible, whether that’s down to style or to the practical considerations that come with living a busy life, and that’s what Goodordering is trying to combat.
The range, which has been inspired by both Japanese school bags and retro luggage, includes bags specifically designed for panniers and handlebars as well as ones for school and work, and every single one is super-functional. All the bags are water-resistant, have reflective strips for safety and extra padded straps so they’re comfortable when you’re on the move. Not only are there are plenty of pockets so you can bring your whole life on the bike with you, many of the bags can be carried in different ways – the market shopper can be worn on the shoulder, on your back and on the pannier rack.
As well as bags, Goodordering has branched out into eyewear with their nifty 3-in-1 glasses, where you can switch between optical, sunglasses and night vision lenses with ease thanks to the magnetic frames. For people that wear glasses, this is a godsend. So if you need to go from pedal to pavement (and everywhere else in between) let Goodordering take a load off.