Huda Beauty is sending beauty bloggers wild after announcing her first-ever concealer.
Overachiever was created to be the “hardest-working concealer possible” and has a “luminous matte finish” formula.
Huda Kattan has promised that the new concealer is packed with “as much pigment as possible.”
In fact, there is 31 per cent pigment to be exact, according to Huda’s blog post about it.
The high pigmentation is perfect for her high-coverage style of Instagram makeup.
The best thing about the influencer-turned-beauty-guru is that she creates products that she would use herself.
Best of all, the Overachiever comes in 20 shades so there will be no awkward colour matching.
There is an even balance between light, medium, dark and deep – the range is inclusive for all skin tones.
The concealer comes in a tube with a metal applicator tip, which is perfect to soothe and de-puff under eyes.
No more dark circles and getting told that “You look tired”.
But it’s not just intended to conceal our big nights out. Huda explained: “As I’ve always had trouble with my skin, and being a busy mother, businesswoman, and wife, I wanted a product that would instantly hide my dark circles, spots, hyperpigmentation, and any redness.
“We packed the concealer with as much pigment as we could, and added light-reflecting spheres that have a soft, blemish-blurring effect.”
Fans of Huda have been anticipating the launch of the concealer since it was teased in her reality series, Huda Boss.
In the second episode, we see how hard she works as CEO of Huda Beauty, trying to perfect concealer formula for her brand. When they begin to get close, the product is axed as her Project Manager explains it will cost the company $2 million to produce.
Huda went back to the drawing board to make sure she created a quality product that won’t break the bank.
She explained on her blog: “I loved creating this product, but it was a journey, and it taught me a lot. For two years, my team and I tweaked the formula a million times, faced setbacks, and spent forever deliberating on how to improve the product. I really didn’t want to create anything less than extraordinary, because we created the product for you, and you inspired it. It’s for all the overachievers out there, and it pushed my team and I to create something we didn’t think was possible! This is for the moms who run off zero sleep, for the students who had to pull an all-nighter in the library, and for anyone who’s an absolute bawse babe who goes above and beyond.”
And it’s clear all her effort was worth it as the bloggers are loving it.
Life Of Blueberry revealed: “It’s not drying so it doesn’t crease loads. I like this applicator too because it’s cold so it’s meant to depuff the under eyes before concealer application!”
Meanwhile, Sahur Saleim, said: “50 shades of dark circles under my eyes and 20 shades of @hudabeauty’s brand new Overachiever concealer swatched on my cheeks.”
Overachiever is priced at £23 and launches 8 October.