As Pitchfork points out, mysterious ads for “Anima Technologies” have popped up on London trains, in Milan photo booths, and within the pages of The Dallas Observer. The ads promise to help you remember your dreams with something called a “dream camera,” and includes a phone number (916-619-6192). Upon dialing the number, a pre-recorded voice message claims that “Anima Technologies has been ordered by the authorities to cease and desist from undertaking its advertised business.” An unreleased Yorke tracked called “Not the News” is then played.
A corresponding website for Anima Technologies contains a similar message saying that the company has “been ordered by the High Court to cease and desist from undertaking its advertised business” and that the website “has been seized by the Authorities to prevent anymore on-line activities in relation to the aforementioned business.”
In an interview with Crack earlier this spring, Yorke said his as-yet-untitled third LP is inspired by his own ongoing anxieties as well as his fears about world events. He also cited Flying Lotus as a major influence, explaining that the producer’s semi-improvized live shows changed the way he thinks about making music.
How “Anima Technologies” ties back to all this remains to be seen, but the cryptic advertisements suggest we’ll find our sooner than later. If Yorke’s most recently releases are any indication, we can expect to hear the LP any day now and without much, if any, advanced warning. So, keep your eyes glued.
Hey #London folks! We think we have spotted part of an ARG on the tube this morning (Jubilee line).
— Kim Warren (@Fellwolf) June 13, 2019