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  • Amazon Prime Day 2020 has officially started. Here’s everything to know, from the best deals to how to become a Prime member…

    Thanks to our new normal and ongoing restrictions, this year we’ve been shopping online more than ever – and, more often than not, from Amazon. It’s therefore no surprise that we’re watching the Amazon Prime Day 2020 deals like hawks.

    For those who are new to the joys of Amazon Prime Day, it gives Amazon Prime members the chance to shop huge, exclusive discounts. Think of it as a mini Black Friday but just for Amazon Prime customers. The deals are running between 00:01am on Tuesday 13th October until 23:59pm on Wednesday 14th October.

    Of course, you will need to be a Prime member to shop these amazing deals. But good news: you can get a 30-day free trial by signing up on the Amazon website below, giving you access to the deals straight away.

    Sign up now: Amazon Prime 30 day free trial

    With the sales well and truly underway, here’s everything you need to know about the current best deals.

    Amazon Prime Day deals: Quick links

    Which Amazon Prime Day deals are live now?

    You have to be pretty eagle-eyed to bag yourself the best deals, with Amazon releasing new offers as often as every five minutes(!). Some of the current highlights that Prime members can shop right now include:

    ghd Glide Hot Brush – was £139 now £93.99

    Been saving up for a new hair tool? This deal couldn’t have come at a better time, as ghd’s internet-breaking Glide Hot Brush is currently selling at more than £35 off. Heating at the brand’s optimum styling temperature of 185°C, with ceramic and ionic technology for frizz-free styles, your hair styling routine just got even easier. They regularly sell out, so be quick with this one! View deal

    Nespresso Vertuo Plus Coffee Machine – was £179.99 now £69.99

    With many of our morning commutes slashed this year (ahem), a lot of us would get our money’s worth by investing in a good coffee machine. And if you don’t fancy messing around with a barista-level gadget, a Nespresso machine that takes capsules is where it’s at. At a staggering £110 off until tomorrow, you’d be mad to miss this if you’re in the market for a coffee machine. View deal

    Shark Upright Vacuum Cleaner – was £379.99 now £184.99

    Featuring all-important anti hair-wrap technology (VERY important if anybody in your home has long hair), this vacuum also comes with a pet brush and car detail kit for cleaning those hard to reach bits. With a saving of £195 it’s better than half price right now, and already 50% of the deal stock has been claimed. So what are you waiting for? Go! Go! Go! View deal

    Foreo Luna mini 2 Facial Cleansing Brush – was £137.60 now £69.30

    One of the most popular cleansing brush brands out there, you can get some serious savings on a new FOREO right now. The soft silicone bristles offer a deep cleanse that can remove as much as 99.5% of dirt, and the FOREO LUNA mini 2 comes with eight different speed settings and a built-in timer. View deal

    Kindle Paperwhite – was £119.99 now £79.99

    The Kindle has forever changed the way we read books, and there’s no better time to invest than while they’re £40 off. Waterproof and with a hi-res display and 8GB worth of storage, the battery life lasts for days, not hours, so you can read the latest page-turner wherever you are. View deal

    Oral B Genius 9000 CrossAction Electric Toothbrush – was £299.99 now £99.99

    We’ve all seen the adverts, most dentists would recommend we use an electric – but they’re normally a bit pricey. Right now you can save yourself a massive £200 on this electric toothbrush from Oral B, which comes with four brush heads, travel case, six cleaning modes and links up to your smartphone via an app. View deal

    When is Amazon Prime Day 2020?

    Amazon Prime Day 2020 is in October this year, running from Tuesday 13th October 2020 at 12am to Wednesday 14th October 2020 at 12pm. Amazon Prime Day is usually held in July, but it has been delayed this year due to the impact of Covid-19 and the subsequent demands put on online shopping and delivery.

    Amazon Prime Day 2020

    What is Amazon Prime Day?

    Amazon Prime Day is a kind of flash sale of eye-watering discounts on the site, with 2020 being its sixth year in existence. At midnight on the 13th October 2020, Amazon started slashing prices on everything from tech to fashion for all Prime customers.

    Over 100,000 products are on offer during this time – including some of Amazon’s own-brand products, like Alexa and Kindle – so now’s the time to buy if they’ve been in your ‘saved for later’ for weeks. New offers are rolled out as often as every five minutes, so keep checking back here for the best live deals!

    Which is better, Amazon Prime Day or Black Friday?

    On Amazon, Prime Day and Black Friday are fairly similar, with the site offering big discounts on both occasions. Other retailers only really celebrate Black Friday, so there will be a much bigger choice for the latter.

    That said, Amazon has such a broad choice of products on offer that it’s well worth keeping your eyes on your favourites for a flash deal. If you plan well and do both, you can scatter your money-spending over two months rather than one.

    What deals can we expect on Amazon Prime Day?

    With literally thousands of deals across Amazon’s broad selection, there are usually two types of bargains: Deals of the Day and Lightning Deals.

    Amazon Flash Deals

    Throughout the week small numbers of products that are very rarely on sale will be available at a heavily discounted price. They’re usually only on sale for a matter of hours, so you have to be on it on the day, as they’ll be gone in, err, a flash… Hence the name.

    Amazon Lightning Deals

    Amazon often runs Lightning Deals, but on Prime Day they’ll be rolling them out as often as every five minutes. Just to add to the pressure, these deals will come with a little timer and availability bar showing how many are left in stock. Here’s a top tip: if you put a Lightning Deal into your shopping cart, be sure to buy it within 15 minutes! After that, Amazon will automatically eject the item and you’ll have to fight the rest of the crowd for it again.

    If you’ve missed out on anything, you can always try your luck by joining a waitlist on a product – in case they restock, or somebody changes their mind about a big purchase.

    Another benefit to having a Prime membership on this hallowed occasion is that you can receive your products in as short a time as one hour – but don’t panic if that’s not ideal. If you’re not pushed for time, you can turn on No-Rush Delivery and it’ll push back your delivery to something not quite as instant.

    How do I find Amazon Prime Day deals?

    In order to access Amazon Prime Day deals and snag the discounts, you need to be an Amazon Prime member. But, it doesn’t have to cost you anything, with the e-tailer offering a 30 day trial so you can just sign up for a free month-long Amazon Prime membership for the shopping festivities.

    Beyond access to Amazon Prime Day, members also get bumped up to a higher priority delivery tier with free same- and one-day delivery services. You’ll also get access to all the shows on Amazon Prime Video, as well as Prime Reading and Prime Music.

    Not to mention, you’ll also be able to get half an hour’s worth of early access to Amazon Lightning Deals, meaning you’ll beat the crowd to amazing bargains before they sell out.

    Sign up now: Amazon Prime 30 day free trial

    Does anyone else offer Prime Day deals apart from Amazon?

    Only Amazon celebrates Amazon Prime Day (the clue is kind of in the name), but other retailers that offer price matches, like John Lewis, have been known to offer the same deals on selected products during this two-day sale.

    Prime Day is running between Tuesday 13th October and midnight on Wednesday 14th October, so the time is now to get those savings in. Keep checking back here for all the best deals, as and when they’re released.

    Eat your heart out, Black Friday!

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